HEARST AUTOS GROUP
BY RO-NEW-YORK

The communication agency RO-NY has created for the press group Hearst a perfume box to enhance  the launch of a luxury cars magazine. 

P&P has developed 4 bespoke fragrances inspired by the universe

of the automobile.

The technical choices

• 100 ml cylindrical transparent glass bottle with a matt black cap

• a gift box with matt black paper printed in neon yellow

• matt white PP label printed in neon colors