A Client Experience: Perfume Creation for Brett Johnson

Give your brand a unique olfactory signature ✨

In the summer of 2022, I had the pleasure of welcoming a remarkably talented menswear designer: Brett Johnson. While searching for a perfume manufacturer in Grasse, he crossed paths with Parfum & Projet.

As is the case for most creators I support, Brett was discovering the world of perfumery for the first time. My role therefore began with an essential step: understanding his universe and immersing myself in it in order to imagine a proposal perfectly aligned with the DNA of his brand.

We had in-depth discussions about his identity, his clientele, his tastes, his aspirations, and how he envisioned integrating fragrance into his offering. From these conversations, three fragrances gradually took shape, all selected from the Parfum & Projet Ready-to-Wear Collection.

Together, we selected a bottle and cap, designed custom packaging, and refined the visual elements: logo, colors, finishes…

This year, the brand is going even further: two new olfactory creations are being launched, and the packaging has taken on a new, even more luxurious look.

These new products have also lit up the Printemps Paris windows all summer long, showcased in the special Brett Johnson corner designed to enhance them.

At Parfum & Projet, we create bespoke fragrances that reflect your identity and elevate your customers’ experience.

From perfume creation to bottling, we guide you step by step to bring to life a product that truly represents you.

🔹 A fragrance in your image

🔹 A reinforced identity

🔹 A memorable experience

👉 What if your brand had its own signature scent?

Your perfume is created and produced in Grasse, 100% made in France.