How can a fashion brand’s identity be transformed into an unforgettable olfactory signature?

Menswear designer Brett Johnson chose the expertise of Parfum & Projet to bring his first fragrance line to life. Here’s a behind-the-scenes look at a successful collaboration in the heart of the world’s perfume capital.

“Monsieur Chic” perfume bottle by Brett Johnson, elegantly presented in its sophisticated brown case.

A tailored approach for fashion designers

For Brett Johnson, as for many of our clients, creating a custom fragrance was a first-time experience. As a French perfume creator based in Grasse, our role is to translate a textile universe into olfactory notes.

We worked closely together to:

• Define the brand DNA: Understanding its clientele and visual codes.

• Select exclusive fragrances: Drawn from our “Prêt-à-Porter” collection to ensure quality and speed.

• Design luxury packaging: Choice of bottles, caps, and bespoke design.

From concept to the windows of Printemps Paris

Success came quickly. After the initial launch of three fragrances, the collaboration expanded this year with two new olfactory creations.

Last summer, these “Made in Grasse” perfumes were showcased in the windows of Printemps Paris. This demonstrates how a well-crafted bespoke fragrance can powerfully enhance brand identity and leave a lasting impression on customers.

Why choose Parfum & Projet for your olfactory signature?

Are you a fashion brand, concept store, or luxury establishment? We offer a turnkey solution to create your own fragrance with the excellence of Grasse expertise:

• No creation fees on our exclusive collection

• 100% made in Grasse, a mark of international prestige

• End-to-end support (juice, packaging, regulatory)

  
  

“Have a brand project? Contact me for a quote.”